Grow Profitable and Sustainable Indoor Farm Ventures from Start to Finish
We provide business expertise and analytical advisory services to investors, entrepreneurs, industry partners, and community organizers to de-risk the process of building sustainable and profitable indoor vertical farms and greenhouses. We offer the following services:
Start-ups and Investors
- Venture Strategy
- Financial Feasibility, Risk Mgt and Due Diligence
- Market Research
Established Companies
- Farm Operations Sustainability and Optimization
- Training and Workforce Development
- Marketing Surveys and Promotion
Our expertise is grounded in data-driven knowledge, business modelling and evidence-based industry experience. We are tech agnostic and driven by a desire to realize profitability for our clients.

Eric W. Stein, Ph.D.
Founder and Executive Director
Venture Strategy
Not sure what your venture will look like? We can help you articulate your vision, assess your assets, and find a path from idea to farm.

Financial Feasibility and
Due Diligence
Will the farm venture generate sustainable profits and a reasonable return on investment? We will model and help you assess the economic feasibility of the project, from yields to capital costs to the costs of the operation. You will know if the project is a winner.

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Farm Operations Sustainability and Optimization
Are your farm operations efficient and sustainable? Using our assessment model, we can help you establish unit metrics and benchmark your farm operations relative to other producers.

Training and Education
Need help training employees to work on your farm? The Center and its partners provide a variety of training and education services. We can assess the need for training, develop a training and education plan, and help you develop a path forward.

We believe that the establishment of the Center of Excellence will propel the overall development of the indoor agriculture industry.
Market Research
What products are you selling? Lettuce, tomatoes, herbs or something else? We research the markets for your products at different price points and help you identify your target customers.

Marketing Support
Want to better understand your customer needs? We can design, implement, and analyze custom-built surveys of your client needs. Hoping to get the word out on your products and services? We offer promotional opportunities to increase your visibility in the marketplace.

Water Analysis and Managment
Need to check the quality of your water supply? The Center and its partners offer offer water testing and analysis services. Are you using water efficiently and sustainably? We can analyze and develop a water use plan for your farm operations.

Knowledge Center

Seed World: Can Indoor Farming Feed the World?
Summary: An article on food production and indoor farming by Melissa Shipman ( “There’s Room for Everyone to Feed the Globe“) was published on January 18, 2023 in Seed World. The focus of the article is on how indoor farms such as greenhouses and vertical farms can...

Vertical Farming in California
Introduction Indoor farming is a rapidly growing industry, and it makes sense that California is fully embracing it. Plenty Inc. and Iron Ox are indicative of companies that have utilized California’s access to resources and technology to set themselves up for future...
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